Way too often these days I hear real estate agents tell prospective clients that their firm "aggressively markets" its listings.
Agents use the term "aggressive" when referring to their services because it is a buzz word. Agents want to invoke images in the prospective client's mind of a fast paced "wheeler and dealer" type that can get [...]
While the internet has made the process of buying and selling homes much more efficient, there have been a few drawbacks associated with the ability of buyers and sellers to easily access volumes of property information [...]
Have you ever wondered how the oil industry has been able to maintain its monopoly of selling gasoline in the United States when advances in technology have led to cheaper and more efficient alternatives? Not only are the alternatives cheaper and more efficient, the overwhelming majority of Americans support these alternatives because they [...]
There was a day where a real estate agent would distinguish the quality of their services based upon their knowledge and experience in real estate transactions.
Today most agents no longer even attempt to distinguish their services upon substance. Instead they rely upon style to try to win over clients.
While there are many agents who do [...]
It always amazes me when someone says to me, "well, that is not the way we do it here." The implication, of course, is that their way is correct and my way is incorrect.
While I can respect a person who believes their method is the correct way, people who say, "well, that is not the way we do it here" typically do not respect any other [...]
Why do real estate firms continue to run traditional print ads of their listings in newspapers and other circulations?
A common immediate response is that they do so to help market their clients' properties. However, this is not true.
Since the proliferation of the internet, buyers no longer wait for print ads to find homes. Buyers are [...]
While many of you may think that this article refers to the classic Seinfeld episode where George Costanza dips a chip, bites it and dips again, it is not. It is however about something equally ridiculous: real estate agents double charging their [...]
The 10 Home-Selling Tips
Most Real Estate Agents Wont Tell You
How to market and sell your home with minimal stress and maximum profit
New technologies and real estate resources have made it easier than ever for real estate buyers and sellers to connect directly, without the assistance of an agent. Some of these game-changing [...]
A pyramid scheme is a business model that involves promising participants payment for enrolling other people into the scheme rather than really supplying any real value to the public. The business model is unsustainable and eventually collapses when the public realizes that they are not receiving any real value for the amount of money being [...]
There are many myths about real estate agents that have been engrained in the consumer public by decades of clever marketing by the real estate industry and its huge lobbyist, the National Association of [...]